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Up your leadership and boost your career

Exclusive FREE Training:
The Excellence Paradox: When Results Aren’t Enough to Rise
Workhorse No More. Use My Proven Framework to Lead Like a Power Player.
Doing everything right - but feels like you are trudging through wet concrete? Break free.
Are You Stuck? 
Let's be brutally honest here...
Are you drowning in pressure to deliver better results with fewer resources?
Do you feel like the same strengths that got you here are now holding you back?
Are you struggling to convey and maximize your value with AI-hungry organizations?
If you're nodding your head, you're exactly who this program was built for.
This Isn't Just Another Leadership Course - It's Your Career Transformation Blueprint
Stop drowning in overwhelm – Master a proven system that takes you from ambitious manager to impact-driven executive.
Break free from decision paralysis – Gain unwavering confidence in your leadership.
Transform your team's performance – Create high-accountability, low-turnover cultures.
Scale your impact exponentially – Without sacrificing your personal life.
Learn at your pace with thirteen 5-10 minute modules– video and text learning, weekly live sessions, 24/7 community, AI tools for leadership practice.
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How It Works:
A High-Impact Experience
AI enhanced Self-Paced Online Program
 
Watch 13 action-oriented video lessons with battle-tested frameworks, worksheets, AI and live interactions to eliminate guesswork and accelerate results.
Master the
Curveball Method™
This isn't theory – it's the same proven approach used by 1000s of leaders at top growth companies to transform their careers and thrive.
Live weekly expert sessions  & community
Direct access to expert guidance through live Q&A sessions and our unique AI tools to give you feedback and accelerate growth.
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Is This Program For You?

This exclusive program is for ambitious leaders who:
  • Are ready to evolve from ambitious manager to a confident, impact-driven executive.
  • Want to deliver exceptional results without burning out.
  • Need a proven system instead of more "leadership theory".

Why Now?

Every day you spend struggling with outdated leadership approaches isn't just frustrating – it's actively costing you opportunities, respect, and career advancement.

While others are implementing these strategies and accelerating their careers, you're leaving money and impact on the table.
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The Market Won't Wait. Your Team Won't Wait. Your Career Won't Wait.
Meet Joelle Kaufman - Your Leadership Accelerator
After 25+ years as a CMO and CRO in the tech industry, I've developed the Curveball Method that enables revenue leaders to achieve 20-50% faster growth through strategic leadership and marketing mastery.

Leaders today face extreme pressure to deliver better results with fewer resources, innovate, and inspire. I've seen firsthand how the very strengths that elevated many leaders can actually handicap their continued success and growth.

That's why I've dedicated my career to bringing clarity, confidence, and practical tools to improve accountability, creativity, and results for leaders and their teams. The result? Careers that soar and become more satisfying.

With over 35 years of experience and education, I guide leaders in creating their unique approach to become more Effective, Strategic, and Psychologically resilient

My mission is simple but powerful: To create legions of legendary leaders who have the approach and resources to crush every curveball that comes their way.
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Bestselling Author - Applying the curveball method, negotiation, and leadership principles to the cancer journey and turning it into one of the happiest years of my life.

140,000+ use my approach - Elements of Joelle's Curveball Approach are used at Google, Facebook, OpenAI, UCSF, and many smaller, growing companies by over 140,000 people.

First UM Honors Graduate in Organizational Studies - Conveyed Michigan's first Honors degree in Organizational Studies in 1992 for my still relevant thesis on Gender and the Promotion of Managers.

5x CMO and CRO - Twenty-five years of leading the highest performing and lowest attrition teams across all teams in the companies.

Baker Scholar - Top 5% of the Harvard Business School MBA class of 1996.

Real Results

  • Grew revenues over 30% while reducing costs by 35%

  • 3x Quality Pipeline in under 12 months

  • Marketed, Sold and Used AI since 1996

  • Did first 7-figure Internet AI deal in history (we think)

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Ready to Transform Your Leadership Impact?
This isn't for everyone. But if you're serious about becoming a legendary leader who crushes every challenge, then apply now for one of our limited spots.
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